The family audience specialists
Earn your place in family life, all year.
Always-on creator and influencer campaigns for brands and destinations reaching families across the GCC and US.
Client voice
“Highly professional, well organized, and genuinely great to work with.”
What the research says
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50,000+ family creators in the ARC network
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5 years of family campaigns across the GCC and US
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5 cities with ARC teams: Abu Dhabi, Dubai, Riyadh, Doha and Los Angeles
What we do
One retainer, five ways to reach families.
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Always-on campaigns
Creators across every tier and voices from local communities, posting through every season, so your brand stays in family feeds all year instead of spiking once.
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Creator network
Direct relationships with family creators worldwide, from local micro voices to some of YouTube’s biggest channels.
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Live experiences and activations
Creator-led events that turn online audiences into real-world visits.
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Licensing and creator IP
Bringing the worlds of creators families already love into products, spaces and experiences, through licensed names, characters and likeness.
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Content distribution
Taking family content beyond its first platform and into new markets, starting with the US.
Selected work
Campaigns families showed up for.
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Always-on
Dubai Safari Park
An always-on creator programme across every season of the year.
Result
Four seasons, hundreds of creators
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Seasonal campaign
Summer in Dubai
Mega creators, live shows and a community UGC competition for a city-wide family summer.
Result
500M+ views
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YouTube content
Mattel
Hero YouTube videos across Hot Wheels and Barbie lines, built around each creator’s storytelling.
Result
76M+ views across 25 creators
Why ARC
Built for an audience that deserves extra care.
Safety first
Every creator working under the ARC name signs our Creator Code of Safety and Respect, aligned with COPPA, FTC and NCA guidelines.
Research, not guesswork
ARC partners with The Insights Family, which surveys 800,000+ family members a year across 22 countries, including Saudi Arabia and the US. Their research shapes creator choice, content and timing, alongside results from ARC’s own campaigns across the region.
Measured with vAiral
ARC’s own platform for finding the right creators, tracking performance and reporting results on every campaign.
Questions
A year-round mix of creators across tiers, posting through every season, with live moments and community content added around key dates, with regular reporting through vAiral.
The GCC and the US, with teams in Abu Dhabi, Dubai, Riyadh, Doha and Los Angeles.
Every creator signs ARC’s Creator Code of Safety and Respect, covering authenticity, age-appropriate content, digital safety and talent wellbeing.
Build your always-on family programme.
Tell us your goals, and we’ll show you what an always-on programme could look like for your brand.